"Joining Rotten Tomatoes with Flixster creates a company that can dominate the online movie category," said Roy Bahat, president of IGN Entertainment, who will join Flixster's board of directors as an observer. Combined with Flixster's social networking and word-of-mouth, we're creating the leading movie destination on the Internet." We can't think of a better pairing for movie fans and our technology partners."įlixster's president and COO Steve Polsky added, "Rotten Tomatoes has built a fantastically well-known brand that moviegoers trust when making their decisions. "It's a huge step forward in our goal of connecting users to their own personalized world of movies on any platform they choose. "To use movie terminology, we think this is a blockbuster double-bill," said Joe Greenstein, co-founder and CEO of Flixster. Together, Flixster and Rotten Tomatoes give movie audiences an unprecedented total picture of movie trends and opinions, combining half a million reviews from leading critics with 2.3 billion user ratings and reviews.
FLIXSTER MOVIES ANDROID
The combination of Flixster and Rotten Tomatoes reaches a huge global movie audience of an estimated 30 million monthly visitors worldwide across multiple platforms: on the Internet, through web-based social networks, and via mobile apps for the iPhone, Blackberry and Android devices.īoth Flixster and Rotten Tomatoes will continue to be available to movie fans as individual properties. Financial terms of the transaction were not disclosed. IGN, a division of News Corporation, will receive a minority equity stake in Flixster as part of the acquisition. SAN FRANCISCO - Flixster Inc., producer of the world's largest online movie community at today announced that it has acquired Rotten Tomatoes from IGN Entertainment. But my fear is that recommendations will come from the majority rule rather than the smaller films of Chris Anderson's "Long Tail." Hopefully, my pessimism is unfounded. Now before I receive your hate, let me just say that the opinions of individuals is fine.
I try to take solace in the Netflix recommendation engine as well as the diversity of the IMDb Top 250 list. Joe instead of Transformers 2"? Maybe I'm projecting my own fear of irrelevancy, but I hope that this kind of merger brings attention to movies outside the mainstream instead of bringing greater dominance to already well-publicized movies. However, if the younger demographic dominates the critical recommendations, then can older movies or art house films still get recommendations or does it just come down to a comparison like "See G.I. While that's not to say that people over 45 don't use it, I would predict that the majority of Flixster users range from 16-39. I am glad, however, that RT also includes the work of online film critics.įlixster appeals to a younger crowd. This invites the readership of an older audience that recognizes and respects the work of established print film critics. I believe the success of RT partially came from the authority of print critics who had grown their respectability over decades of hard work. Online journalists may be laughing at the demise of print, but all movie critics need to start reading the warning on the wall which is that they might be becoming irrelevant.
FLIXSTER MOVIES PROFESSIONAL
Of course, I doubt that will last long since you basically have professional critics on one side and the unwashed masses on the other side and presumably Flixster will see a way to combine the two to provide recommendations you never knew you wanted.
Newscorp will keep a minority stake in RT, and according to the press release (which you can read after the jump), the two entities will remain separate. Now, Mashable is reporting that Flixster has acquired Rotten Tomatoes from IGN (which is owned by Newscorp). Then it became one of the first apps for the iPhone and thus it is now fairly ubiquitous amongst the youngsters with their damn music and hula hoops. Flixter is social networking where users can share their ratings and reviews of movies and it really exploded when it became a Facebook application. While most people know that RT is an aggregator of critical reviews, some of our readers may not be aware of Flixster. In the ongoing struggle between critics and social networking, Flixster has purchased Rotten Tomatoes, which may result in peace or the utter destruction of professional critics.
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